13th
Facebook : la dynamique des likes
The Like Log Study from Yury Lifshits on Vimeo.
Bonne analyse de cette étude menée par le Yahoo Labs sur Nieman Lab.
Quelques leçons :
- L’effet d’une bonne histoire : “These days, many editors believe that publishing frequency is the key,” he notes in a video explaining his research. But “our data shows the opposite: The top stories affect the majority of user activity.
-Le facteur Whoa : qu’est-ce qui caractérise une histoire likée ? Lifshits notes that, of the 40 most-Liked stories of the past three months, many are related to “lifestyle, photo galleries, interactives, humor and odd news.” Four of the articles in the top 40 are about “actual political news”; three are about celebrities. But “the most common type of hit stories is opinion/analysis.”
->nécessité en interne d’avoir des statistiques précises sur les plus likés. Les nouveaux outils de FB sont-ils performants ?Voir ici : http://developers.facebook.com/blog/post/476
