4th
I tip my hat to The Guardian, which is going in the opposite direction of Murdoch and company.Guardian.co.uk actually wants other websites, blogs, etc. to republish its content. Earlier today I experimented with its Wordpress plug-in and posted a full Guardian article on this blog. The embedded article includes an ad and the revenue from it goes to the Guardian; it also includes tracking code so that Guardian digital staff can track traffic to their content coming from external sites like my little blog. If some large news sites start embedding Guardian full articles, then the financial potential could be significant. The Guardian’s API strategy is the antithesis of what we’re seeing from Rupert Murdoch. It’s smart and plays to the potential of the World Wide Web as a revenue generator. Murdoch appears to want to find revenue from a group of brand-loyal people within Britain. Yeah, good luck with that, Rupert.
